2018 小月季－攤車藝術節
2018 TAINAN HSIAO YUEH FESTIVAL－
First peddler art festival in Taiwan
時間 | 2018/9/22.23
地點 | 台南321巷藝術聚落
主辦單位 | 度小月擔仔麵、台南市文化局
指導單位 | 台南市政府
執行統籌 | 畸零地創造股份有限公司
市集策劃 | 開譜國際有限公司
宣傳行銷 | 梵亞行銷
演出 | Deca Joins、沙洲劇團
Time| 2018/9/22, 23
Location| Tainan 321 Art Alley Settlement
Organizer| Du Hsiao Yueh Dan Zai Noodles, Tainan City Cultural Affairs Bureau
Guiding Organization| Tainan City Government
Executing Coordinator| Ground Zero Studio Co., Ltd.
Market Planning| Kplus International Co., Ltd.
Promotion and Marketing| Vanyam Marketing
Performance| Deca Joins, Sandbank Theater Group
專案論述 Project Description
小攤度大潮
漂流街上的小攤彼此以自由作為燈塔，勇敢地在沒有盡頭的道路上破浪前進。
台南為台灣發展歷史中最早興起的城市，接近 400 年的古都歷史更讓台南成為了無數台灣動人故事、特色美食與文化歷史風貌的起點和發源地。
在城市的起源上，廟宇在早期移民面對困苦環境的精神寄託中有著極為重要的角色，前來祭祀的信眾讓廟口變成熙來攘往的空間，攤販則在此聚集賣起民眾生活所需，隨著時間與人口的增長攤販固定下來變成了店舖、街道、街區、城鎮，也才有今天的城市。
以小攤販起家的度小月，近年在加深美食文化推廣和支持創新藝文創作上不遺餘力，本次活動由畸零地創意整合團隊籌畫執行，藉由度小月與在地歷史、地理、人文、藝術的連結，策劃 「2018台南小月季-攤車藝術節」。不僅尋回度小月以攤販起家的初心，更以台灣的第一次攤車藝術節，重新定義「攤車文化」之於台灣在地的重要性與獨特性。
Small Stalls, Big Waves
Drifting along the streets, the small stalls use freedom as their lighthouse, bravely surging forward on an endless path.
Tainan, as the earliest developed city in Taiwan’s history with nearly 400 years of history as an ancient capital, has become the origin and starting point of countless captivating stories, unique delicacies, and cultural and historical features of Taiwan.
Temples played a crucial role as a spiritual support for early immigrants facing harsh environments. Worshippers congregating at temples turned these locations into bustling areas. Vendors gathered there to sell daily necessities, and over time, with the growth of the population, these vendors settled down, forming shops, streets, neighborhoods, and eventually towns. This evolution laid the foundation for the vibrant city we see today.
Originating as a small street vendor, Du Hsiao Yueh has in recent years been relentless in its efforts to promote culinary culture and support innovative art and cultural creations. This event, organized and executed by the creative integration team at Ground Zero Studio, leverages the connection between Du Hsiao Yueh and the local history, geography, humanities, and arts to plan the “2018 Tainan Little Rose Mobile Art Festival.”
This festival not only seeks to reconnect with Du Hsiao Yueh’s humble beginnings as a street vendor but also aims to redefine the significance and uniqueness of “food truck culture” in Taiwan through the country’s first mobile art festival.
活動內容
三大核心理念—【小攤度大潮】【當代廟口】【拉近人與人之間的距離】
此次活動同時募集與調查各地的知名特色攤車工作者與樂團、表演藝術工作者，共同創造獨具特色與文化意義的攤車藝術節，呈現屬於當代城市人熙來攘往的廟埕市集。
以 321 巷場地之特色進行攤車藝術節場地規劃，結合生態策展概念，針對大榕樹、日式木造房舍、磚牆、停車場的環境，使之與藝術攤車、環境劇場結合，呈現 1945 年台灣光復後城市人熙來攘往的廟埕；榕樹下豪爽的閒談空間，老牆邊透漏著懷舊人情味的燈光、小攤販飄散的食物香氣，種種生活化卻如夢似畫的場景，乘載著台灣特有的人文風貌與歷史脈絡。
藝術攤車市集
2018臺南小月季－「小攤度大潮」台灣首創攤車藝術節，廣邀這座島嶼各地當代豐富多元的優質攤車品牌，創造超乎想像的全新市集體驗。讓我們在這個夏日的尾聲，與最夠特色、最有態度的攤車藝術家們來一場熱情迸發的相遇。
Event Content
Three Core Concepts—1. Small Stalls, Big Waves, 2. Contemporary Temple Courtyard, 3.Bridging the Gap Between People
This event involves the recruitment and investigation of well-known and unique food truck operators, bands, and performing artists from various regions. Together, they will create a distinctive and culturally significant mobile art festival, showcasing a bustling temple courtyard market that belongs to the contemporary urban populace.
The festival site planning incorporates the distinct characteristics of the 321 Alley, integrating ecological curation concepts. The environment, featuring large banyan trees, Japanese-style wooden houses, brick walls, and parking areas, will be combined with art trucks and environmental theater. This setup will recreate the bustling temple courtyard of urban Taiwan following the end of Japanese rule in 1945.
Under the banyan trees, lively conversational spaces will be created, nostalgic lighting will spill over the old walls, and the aroma of food from the small stalls will fill the air. These everyday yet dreamlike scenes will encapsulate the unique cultural charm and historical context of Taiwan.
Art Truck Market
The 2018 Tainan Little Rose Season—”Small Stalls, Big Waves,” Taiwan’s first mobile art festival, widely invites high-quality and diverse food truck brands from all over the island to create an unprecedented market experience.
Let’s come together at the end of this summer for a passionate encounter with the most distinctive and spirited food truck artists.
沈浸式劇場
曾經，那沒有電視、電腦與手機的年代，一般民眾唯有來到廟口，才能欣賞到一場戲劇。
最受歡迎的攤販，也往往會聚集在廟口，陪著大家度過美好的悠閒時光。
那個純樸的年代，人與人之間的距離，可以因為一個小廟口，變得那麼近。
2018台南小月季再次將這樣的感動帶進321巷藝術聚落。
Immersive Theater
In the past, during an era without televisions, computers, or mobile phones, people had to visit temple courtyards to enjoy a dramatic performance. The most popular vendors would often gather at the temple entrance, accompanying everyone through delightful and leisurely times.
In that simple time, the distance between people could shrink so much just by gathering at a small temple courtyard. The 2018 Tainan Little Rose Season brings this heartwarming experience back into the 321 Art Alley Settlement.
解謎闖關遊戲RPG
每段在巷子內上演的戲劇橋段與場景細節，都可能述說著相關的劇情與線索，穿越者之中，誰能夠串連起其中的關聯，發現在一段戰後時代變遷下產生的遺憾故事、解開謎團與心結，就能夠進入到特別的結局體驗與獲得獎勵。
RPG Puzzle-Solving Game
Every dramatic scene and detailed setting staged in the alleys could tell part of the storyline and provide vital clues. Among the participants, those who can piece together the connections, uncovering a poignant story born out of post-war changes, and solving the mysteries and emotional dilemmas, will access a special ending experience and receive rewards.
樂團表演
總是慢慢悠悠頹廢地認真生活著，結束完春天游泳巡迴的DecaJoins終於游上了岸，
準備帶著歌迷們忘卻生活中的煩憂，今晚我們擁有的一切就是自由。
這兩晚，我們在台南創造了輕鬆歡快的極樂天堂！
Band Performance
Living life earnestly at a leisurely and relaxed pace, Deca Joins, fresh from their Spring Swimming Tour, has finally come ashore. They are ready to help their fans forget the worries of daily life. Tonight, all that we have is freedom. These two nights, we’ve created a lighthearted and joyful paradise in Tainan!
設計應用
票券設計
69年前的現在，四萬元只能換一塊新台幣。
購買活動票券即附送一張「台幣兩佰萬元鈔」，穿越時空者可憑此兌換五十元新台幣價值的商品，親身體驗當年「四萬換一元」、「鈔票不如米價」的小民日常。再次身處物價飛騰、時局動盪的台灣社會！
Design Applications
Ticket Design
69 years ago, forty thousand old Taiwan dollars could only be exchanged for one new Taiwan dollar.
When you purchase an event ticket, you’ll receive a “two million Taiwan dollars bill.” Time travelers can use this bill to redeem goods worth fifty new Taiwan dollars, personally experiencing the days when “forty thousand for one” and “money less valuable than rice” were part of daily life. You’ll be immersed once again in a period of skyrocketing prices and turbulent times in Taiwanese society!
度小月攤車設計
Du Hsiao Yueh Food Truck Design
制服與紀念商品設計
Uniform and Merchandise Design
